Amanda McKernan – has run her own strategic consultancy practice for two decades. For the last five years she has provided consulting Chief Executive Officer services to ALUCA – the Australasian Life Underwriting and Claims Association in addition to providing strategic consultancy services to a wide range of clients across a number of industries. A specialist thought leader in marketing, membership, communications and strategy. Amanda taught business strategy and marketing in the MBA program at UNSW and set up and ran a business line of CEO Forum Group, focusing on a membership network for senior executives in foreign-owned multinationals. Previously she held senior leadership roles in strategic marketing with NRMA, BT and Optus Vision. She has also been visiting professor on “International Brand Management” at the International Management Program at the IESEG in Lille, one of France’s leading business schools. In addition, Amanda has been a key presenter at many seminars and events and is passionate about the importance of networking.